I am a qualitative researcher, innovation strategist, and an avid student of human behavior. I use my passion for people and storytelling to unearth deep human truths, working with client partners to transform challenges into opportunities that deliver global business impact. I specialize in interweaving multiple schools of thought - from psychology to sociology and behavioral economics - to translate complex observations into simple, actionable insights.

I focus my practice and passion on the intersection of brand strategy and design thinking, helping clients to navigate disruption and access breakthrough innovation. I bring more than 10 years of both B2B and B2C experience, leveraging a mastery of diverse skill sets that span across ethnographic methodologies and academic frameworks. I am known for being both a creative powerhouse as well as a keen strategic thinker, and take pride in leading both internal and external cross-functional teams to unlock opportunities for products, services and experiences.

I hold degrees from the University of Oregon in Advertising and Journalism as well as a certificate in Disruptive Strategy from HBX | Harvard Business School.